Name
Company
Email
Company Insight 1a. What does your business actually do? (eg. What's your main focus?) 1b. What makes your business remarkable? (Please see below for ideas) 1c. Who is your perfect client?
Company Info 2a. What's your companies experience? / Qualifications / How long have you been in business? 2b. Who are your best clients?
Website Goals 3a: What is your websites PRIMARY goal? (eg. Quote Requests, sales, bookings, memberships, exposure, credibility, Social Marketing subscriptions etc) 3b: What is your websites SECONDARY goal if your visitors aren't ready to buy/ engage with you right now?(eg. Newsletter subscription, eBook download, Facebook likes, brand awareness, educate your audience etc?"
Do You Currently Have a Website? If so: 4a. What's the address? 4b. What do you like about it/ What dont you like about it? 4c. What's working for you? (eg sales) What changes would you like to see (eg 'Modern design/ speed).. this is what often prompts the re-design!))
Other Websites 5a. List three websites you like and why 5b. List three other sites you dont like and why
What Features Do You Want Your New Website To Have? 6. Examples: A shopping cart? Google Maps? Social media implementation? Email collection and email marketing capability? Auto-responders for nurturing? A blog or news feed? Photo galleries? Onsite videos? A slider banner? A Secure Site? Abilities to take payments? The ability for people to leave comments? A quick contact form, quote request or booking form? Perhaps another feature you have seen on another website?
How Will You Measure Your New Websites Success? 7. Examples: Amount of new enquiries you receive. Number of signups for the site’s free trial. Number of signups for a free eBook. Number of users of the site’s forum. Number of sales. Customer’s average order size. Amount of traffic. Level of activity on the site’s blog. Number of social media (Facebook / Twitter) followers etc.
Style Guides and 'look' 8a. Does your company have a style guide we will need to adhere to? Do you have company colours you would like us to use? 8b. Please organise to send us content such as Logos, brochures, old websites, posters, web banners etc
Content 9a. What content will be required for the site? 9b. Is the content already created or will it need to be created? If the content needs to be created, who is going to write it or who is going to organise it? 9c. Who do we need to contact in regards to existing content? (logos etc)
Editing & Updating 10a. What editing/ updates will be required on an ongoing basis? (eg updating images, blogs etc) 10b. Who will be updating the website?
Anything Else? Is there anything else you would like to add?
SUBMIT